We are a fee-only Registered Investment Advisor (RIA) based in Dallas, TX.  We provide an alternative investment strategy for both Main St. Investors and High Net Worth individuals.  

Our History

Founder's bio:  Matt McCracken

Matt wasn’t born in Texas, but got here as fast as he could.  His family moved to Plano, Texas when he was three months old. He attended high school at Trinity Christian Academy in Addison, TX and went on to study at Washington University in St. Louis, MO.  He graduated with a triple major in Accounting, Management and Marketing while earning his BSBA.  He also played basketball while enrolled at the university. 

His first job out of college was with Arthur Andersen, LLP where he quickly learned about how destructive conflicts of interest can be.  In his first year as a staff auditor of the firm he was assigned to an energy client where the partner signed off on a blatant misrepresentation by the company's accounting department (sound familar? - no, it wasn't that energy company).  

In 1997, Matt entered the financial services industry working for a small botique consutantcy.  Within a few years, he earned his securities license and has been managing client assets ever since.  In 2005, he started McCracken & Co. as a fee-only Registered Investment Adviser based in Dallas, TX.  He has passed the following licensing exams:  Series 3, 7, 63 & 66.

McCracken & Co. (MAC)

McCracken & Co. (MAC) was originally founded as a long/short money manager focusing on the equity markets.  In 2012, the firm became a Commodity Trading Advisor and began working with clients to manage their futures exposure, focusing specifically on commodity futures.

Most of the firm's clients are individuals seeking solace from Wall Streets' investment solutions that seem to be far more profitable for Wall Street than they are for their clients.  The firm currently runs four strategies with two of them open to new investors.  One of the two is a long-only commodity futures strategy and the other is a long-short equity strategy based on the firm's prioprietary algorithm.